Webinar : The Influence Of Reputation Analytics On Hotel Revenue and Financial Performance

The Influence Of Reputation Analytics On Hotel Revenue and Financial Performance

eCornell Universiy 

Chris Anderson : Professor

RJ Friedlander : CEO of ReviewPro

Link : http://blog.ecornell.com/influence-reputation-analytics-hotel-revenue-financial-performance-webinar/

Goal of the webinar : In his landmark study comparing Global Review scores with ADR, occupancy and RevPAR performance, Professor Chris Anderson proved what intuition told every savvy revenue manager: a hotel’s online reputation significantly impacts revenue potential.

What has been proved is that hotel performance (ADR, RevPar, Occupancy Rate) matches online reputation scores.