Exercise : Influencer Marketing

Influncers play today a crucial role in the marketing of a product, more than traditional marketing. Indeed, they can benefit a hotel, restauant or a spa better than any other tool. For example :

- Beauty youtubers can for example advise a hotel spa and promote a treat or a massage, which means that they target a specific market : women who will be potentially interested in beauty products and treats. Whereas paying for a traditional ad will not speak necessarely to the general public.

Job Presentation - Revenue Manager

Two job descriptions

Here are two online job descriptions of the type of position I would like to have after my studies

Multi-Property Revenue Manager, Marriott International - Middle East and Africa (Dubai)

JOB SUMMARY

- Maintains the transient rooms inventory for the hotel(s)
- Responsible for maximizing transient revenue
- Releases group rooms back into general inventory
- Ensures clean booking windows for customers
- Pricing and positioning of cluster properties
- Oversees the inventory management system to verify appropriateness of agreed upon selling strategies.  

CANDIDATE PROFILE

- 2-year MBA or 4-year bachelor
- 1 year experience in the revenue management, sales and marketing, or related professional area  

Revenue Manager, Maison Souquet (Paris)  

JOB SUMMARY

- Management of the Yield Management
- Development of the online activity (OTA, SEM partenrs and SEO)
- Development of the activity with high end tour operators
- Development of the Event department in the hotel
- Improving the e-reputation  

CANDIDATE PROFILE

- 5 year experience as a revenue manager

Moxy Hotels

Class Exercise 1

Same Criteria :