Exercise : Influencer Marketing

Influncers play today a crucial role in the marketing of a product, more than traditional marketing. Indeed, they can benefit a hotel, restauant or a spa better than any other tool. For example :

- Beauty youtubers can for example advise a hotel spa and promote a treat or a massage, which means that they target a specific market : women who will be potentially interested in beauty products and treats. Whereas paying for a traditional ad will not speak necessarely to the general public.