Session 4 : Augmented Reality vs Virtual Reality - define the difference

Augmented reality is the variation of Virtual Reality. It is defined as the insertion of virtual objects in the physical environment, displayed to the user, in real time, adapted to visualize and handle real and virtual objects. Augmented Reality is applied to all human senses, and it provides safe interaction for the user, without the need for training, since it can bring virtual objects into the real environment, increasing and enhancing what he sees in the real world. When considering the sense of sight, besides allowing the introduction of virtual objects into real environments, Augmented Reality also allows the user to handle these 3D objects with his hands, enabling an attractive natural interaction in real time with the environment.

Virtual Reality is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, virtual reality places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing,  touch, even  smell, the computer is transformed into a gatekeeper to this artificial world. The only limits to near-real virtual reality experiences are the availability of content and cheap computing power. The main difference between Augmented reality and Virtual reality is the phenomenon of immersion. The fact is that virtual reality deals with a real inclusion in an unexisting world like a videogame for example when in the augmented reality the environment is real but connected to virtual elements with which the user is interacting.Are guests ready for the Augmented Reality ?In my opinion, guests are ready for the augmented reality because in the hospitality industry it is all matter about immerging in a new environnement. When we book a hotel, we are looking for a welcoming environnement in order to enjoy a unique experience and i think augmented reality can help guests to enhance their stay experience. As example, a virtual room tour can help guests to decide which hotel they want to go and it is also a powerful tool for the hotelier because he can increase the guests experience. Hoteliers use this Augmented Reality as a destination strategy to attract guests in their hotels but at the beginning it could have been considered as a gimmick strategy. Nowadays, guests are expecting these new technologies within the hotel website to be sure to book in the good one.